How effective are pop-up ads?

While pop-up ads often show higher click-through rates (CTR) than traditional banners, this is primarily due to accidental clicks from users attempting to close them. This drives user frustration and negatively impacts brand sentiment.

Neutralising clickbait traps

Pop-ups often disguise the close button to force fake clicks. AdBlock Network prevents these elements from ever loading on your screen. The software performs asynchronous, read-only requests to multiple independent endpoints to download and sync your local firewall, blocking pop-up script requests at the Advanced layer.