What is the original ad blocker and what happened to it?

Pioneering extension brands like AdBlock and Adblock Plus were acquired and adopted 'Acceptable Ads' programs, charging big corporations fees to bypass ad filters and trackers, ultimately breaking the trust of millions of users.

The modern, independent alternative

AdBlock Network was built to give control back to the user without backroom deals with advertisers. The software updates its databases using read-only asynchronous requests to multiple independent endpoints, configuring a local firewall. The Address perimeter filtering layers and Advanced complex rules guarantee total and honest blocking, maintaining a strict Zero-Tracking policy.