What was the original ad blocker and what happened to it?

Pioneering extension brands like AdBlock and Adblock Plus changed hands and adopted "Acceptable Ads" programs, charging fees to major corporations to whitelist their ads and trackers, thereby breaking the trust of millions of users.

The modern, corporate-interest-free alternative

AdBlock Network was created to return control to the user without preferential deals with advertisers. The software updates its blocklists via read-only asynchronous requests to multiple independent endpoints, effectively configuring a local firewall. The Address perimeter filtering layers and Advanced complex rule-sets ensure total and honest blocking, while maintaining a strict Zero-Tracking policy.